The clothing you wear reflects the culture in which you live, and is a salient reflection of a society’s most basic characteristics. If only in today’s numbed out world, the general public was aware of the power of branding and slogans, they would recognise these as the de facto method of social conditioning. The purpose of this is simply control.
Here at ALLRIOT we believe in breaking free from this cycle. We offer political and social justice t-shirts that defy the norm. Instead of becoming a voiceless billboard for fashion brands, how about changing into an idea; one that communicates something you truly believe in?
Passersby will take notice of your t-shirt, and even on a small scale, this could change attitudes. We call it “Everyday Activism”. When you have the courage to wear an idea that advocates for a cause, others will join.
This is the sole purpose of ALLRIOT’s social justice clothing: to riot and rebel against apathy and suppression of ideas. Fundamentally changing our self-image can change the world, and through that, change lives. We wholeheartedly believe that every man and woman should be a voice, not an echo. Try that on for real change.