ALLRIOT is an independent, London-based gender-neutral clothing company specialising in political t-shirts and apparel centred on themes of social awareness, protests, human rights movements, liberal and identity politics, as well as influential political figureheads.
ALLRIOT is an alternative to logo-obsessed mass culture. We often employ a form of fashion culture-jamming through the use of slogans and screen prints, many which highlight socio-political issues faced by Millennials, the the post-capitalist generation, social activists, artists, the LGBT community and the liberal Left.
DIRECT TO CONSUMER
ALLRIOT began its operations in 2012 armed with nothing more than a homemade screen-printing press. At the time, the company did not have an official logo, but manufactured based on the content of its’ screen designs.
A month later Margarita Goroshkevich, ALLRIOT founder, began raising money for the Russian punk rock band Pussy Riot, whose guerrilla performance at Moscow’s Cathedral of Christ the Saviour landed three of its members (Nadezhda Tolokonnikova, Maria Alyokhina and Ekaterina Samutsevich) jail sentences for “hooliganism motivated by religious hatred”, according to Russian authorities.
ALLRIOT began manufacturing t-shirts to support the band and later partnered with The Voice Project and CrowdRise to promote the initiative, eventually raising $843 via the online campaign and $1500 in total; the second-largest contribution.
In an interview with The T-shirt Magazine, Margarita mentioned that,
…none of us had any background in activism or politics. All we had were the seeds of a vision to make a positive change in the world; that was it. At the time, Pussy Riot were awaiting trial, and we designed some shirts to raise money for them. Our designs were selling faster than we could make them, and we were working 18-hour days to keep up with the demand.
POLITICS, ART AND SUSTAINABILITY
ALLRIOT produces several product lineups, each with a distinctive theme or slogan, and oftentimes mixes a blend of humour and wit with stencil art, freehand illustration, typography, and digital collage.
Many designs concentrate on contemporary issues such as police brutality, income and gender inequality, islamophobia, Western imperialism, civil rights, leftist, anarchist, and socialist politics, Palestine, environmentalism, political apathy, drone warfare, Wikileaks, the NSA, mainstream media, as well as LGBTQI rights and sexuality.
ALLRIOT’s popular Thought Criminals collection advocates the legacies of famous political dissenters from the past and present. Martin Luther King, Jr., Malcolm X, George Orwell, Angela Davis, Karl Marx, Noam Chomsky, Mahatma Gandhi, Jimi Hendrix, Virginia Woolf, Harvey Milk and others have been included in previous t-shirt renderings.
All Riot adheres to a credo of sustainable production, in which all of its t-shirts are WRAP certified, free of harmful chemicals and substances and sweatshop-free, and that all t-shirts are sourced locally whenever possible. It has also adopted a gender-neutral sizing chart to accommodate all body types.
Cyprien & Sara
COLLABORATIONS & FUNDRAISERS
ALLRIOT has collaborated with a number of international charities, contests, and events.
In May 2015, they partnered with Manifest:Justice, a Los-Angeles based contest advocating community-building and human rights, to raise money for Amnesty International.
ALLRIOT has also fundraised for the Ferguson Legal Defence Fund (2014), CharityStream (2013), Global Arms Trade Treaty (2014) as well as Momentum (2017) and often promotes social-democratic and Green politics.
ALLRIOT adopts a No Waste policy. All discontinued products are donated to local homeless shelters, grassroots activist organisations and local charities.
In 2016, we donated a design to Wikileaks for fundraising purposes.
As of 2018, the company has released t-shirts denouncing US President Donald Trump, his unconstitutional muslim ban and plans for a US-Mexico border wall. They have also openly condemned former UK Prime Minister Tony Blair, US presidential candidate Hillary Clinton, and Russian President Vladimir Putin.
Conversely, they have promoted the Pardon Snowden campaign, Women’s March on Washington, and the 2017 October Revolution centenary.
in 2017, ALLRIOT also assisted the online fashion publication Muslim Girl to promote their Muslim Women’s Day campaign, in order to raise awareness about Islamophobia after Trump’s electoral victory.
In 2018, we’re raising funds for Switchback, an intensive rehabilitation program for young offenders.
ALLRIOT’s founder Margarita Goroshkevich began her career in fashion design after graduating in 2006 from the London College of Fashion. She originally started working as a fashion consultant and a freelance menswear designer for many British and European high-street brands.
After several years of designing clothing for other companies, she became disillusioned with working in the fashion industry, stating that it was an “artificial manufacturing of demand and consumption” and that the sector was unsustainable and unethical. Shortly afterwards, she created the ALLRIOT brand in order to offer a fresh alternative to commercial trend-driven streetwear.