We trot along amidst the bleakness of our social landscape, squinting in the glare of a culture that radiates ultraviolet consumerism and infrared celebrity. The only light in our lives comes from gigantic luminous corporate billboards, distracting us from the fact that our civil liberties are being eroded and privacy is a thing of the past.
It’s not the current status quo we should be worried about, it’s our collective response to it, buried in apathy.
We created ALLRIOT because we had to do something. We believe that humour is revolutionary. It plays with the rules, not by the rules. It’s the RED PILL that lifts apathy and challenges stale ideas, and now is the time to take it. It well may be that by the Orwellian calendar it’s only 1982, but the clock is ticking.
ALLRIOT’s very own ancient wisdom of downright biblical importance for forging your own path in life.
If you’re taking notes via stone tablet, chisel these words in deep.
1. BE A VOICE, NOT AN ECHO
Ditch brand logos, be yourself.
2. GIVE A FUCK
They want you to stay numb. Don’t.
3. DON’T ‘JUST DO IT’
4. PLAY WITH THE RULES
…not by the rules.
5. CHOOSE FREEDOM
6. STAND UP TALL
Winners don’t slouch.
7. SHOW UP
…or shut up.
8. DO NO HARM
…but take no shit.
9. LOSE YOUR EGO
It feeds your fears.
10. OWN YOUR FUTURE
If you don’t change the World, someone else will.
DECLARATION OF INDEPENDENCE
We at ALLRIOT hold these truths to be self-evident, that all streetwear brands are not equally creative. Founded in the UK in 2012, the sole purpose of our indie political clothing has been to empower the masses. Our mission is fuck the system to our heart’s desire, and only through this conviction do we stay true to our ethos.
We design the most ballsy political streetwear London has to offer because we can. We’re a small ragtag team of select freethinkers, culture jammers, and designers dedicated to the cause. Our independent t-shirt brand creates political clothing that serves as a rude awakening to those who stifle freedom of speech, because we won’t mince the words we say, or the designs we print.
To achieve this independence, we choose to think and operate ourselves independently, without the backing of private boards or corporate propagandists. No gods, no masters, and no sweatshops. Just the blood, sweat, and tears of dreamers, and a few vinyls to see us through the night.
Since 2012, ALLRIOT has worked tirelessly to trailblaze the indie streetwear landscape in the UK and around the World, all while using ethical, sustainable manufacturing practices. Down to the letter (and the thread), we have remained committed to the development of progressive all-inclusive policies that resonate with our credence, as well as our customers – many whom are also eco-activists and free-thinkers.